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Meet Adam Green
Adam started his first company in 2009 while still studying at Teesside University in the UK. Since then Assyria Game Studio has produced over 20 iOS games, four achieving a top-25 ranking on the US iTunes Store, alongside working with clients including Sony Europe, Sumo Digital and Mudvark.
While running Assyria he also launched venture-capital backed iOS promotion business Daily App Dream in late 2010, before later selling the business to Entertainment Arts Research Inc in November 2012. Adam is currently in development of a number of new businesses, serves as advisory board member for Ker-Chunk Games based in Atlanta, and helps in a due diligence capacity for several of business angels and venture capitalists. He received an IGDA Scholarship for GDC in 2011.
Why did you apply for the IGDA Scholars program?
When I applied for the IGDA Scholarship program I was in the early stages of launching an iPhone Promotional service called ‘Daily App Dream’. I’d raised some money from a venture capitalist to market the platform to consumers, which had gotten the platform a decent amount of traction in terms of downloads. In terms of apps to promote, however, I had lined up most of the prior deals with developers through my UK network of contacts, and really if I wanted the business to grow, then I had to expand this contact base.
The IGDA Scholarship to GDC allowed me not only a great way of reducing the cost of the trip over to the US a little, but also provided a host of opportunities for prominent introductions and mentors to point me in the right direction.
What was the biggest benefit of the IGDA Scholars program for you?
I think the biggest benefit was the ability to expand my network in the US in a way I previously had been unable to.
I was fortunate enough to have Jason Della Rocca as my mentor for the duration of the scholarship. Jason was formerly the executive director of the IGDA and alongside being able to provide fantastic insight into my business, his network in the industry is enviable. The introductions he provided really helped me propel the Daily App Dream business in the direction I wanted it to go.
These introductions, alongside the sheer number of networking parties at GDC, helped me leave the conference with a mass of valuable new contacts. This led to Daily App Dream promoting titles from some of the heavyweights in mobile including Square Enix, Atari and ngMoco, and certainly factored into me going on to exit business through acquisition the following year.
What projects have you worked on since the IGDA Scholars program? Upcoming plans?
Currently, I’m still running Assyria producing Own-IP games and undertaking work-for-hire, though I mostly use freelance staff nowadays to allow me to jump in and out of that business around my other commitments.
The last original title out of Assyria was a game called ‘The Ories: Super Space Monsters!’ for iOS back in March of last year. I produced all the code on the project and worked alongside a freelance artist. Apple kindly featured it on the main iTunes banner in several European territories and in smaller feature slots in the US and around the world. To date the game has had over 2,500,000 registered sessions.
There was also a client project I worked on last year which I’m quite proud of: a non-games app ‘REALRIDER’. This is a mobile app I developed, tied directly into the UK’s emergency service network which detects when a Motorbike rider crashes. Upon crashing the UK’s emergency services are immediately alerted, and an ambulance is deployed to the rider’s location. The service on launch garnered national press coverage, was featured on the BBC, and BMW has recently bought licence’s in-bulk so as to provide the service alongside all their UK bike sales. It was just a pleasure working on something that has wider-reaching impacts than purely entertainment.
In terms of up-coming stuff, I recently started a non-games business with the director of the venture capital firm that formerly invested in Daily App Dream. We’re creating a platform to help people both find and rate sources of investment. Entrepreneurs will essentially be able to enter their location, the amount of money they’re after, their sector, the type of financing they’re after, and the system will show them the investors appropriate to them. Alongside this will be comments from other entrepreneurs about their experience of certain investment firms, allowing you to narrow down those you perhaps want to avoid.
I’m also in the early stages of another new business; however it’s currently still in stealth mode while I get the product ready for market, and get the necessary financing in place ahead of a launch.
What advice would you give those applying to the IGDA Scholars program?
I think my main piece of advice would simply be to talk to as many people as possible. The network and contacts I gained at GDC thanks to the scholarship have been invaluable.
Don’t just go to the scheduled networking events; book yourself into as many parties you can find and chat to as many people as possible. Don’t be afraid of simply going up to a group and introducing yourself. It can be a little nerve-wracking; but that’s what the (usually) free bar is for!
Depending on what your skillset is; figure out the best place to meet contacts appropriate to you. For business contacts at GDC, I found the Marriott Hotel, St Regis and Westin hotel lobbies were great places to hang out in order to garner useful contacts. The W Hotel bar is also fantastic when a little less busy Friday-Sunday.
Want to become an IGDA Scholar?
IGDA Scholarships for GDC 2015 are open. GDC 2015 will take place March 2-6, 2015 at the Moscone Center in San Francisco, CA. Follow the link to learn how you can get an all-access pass, industry mentorship, and local studio tours. Click Here to Apply for an IGDA Scholarship to GDC now!